In a highly dynamic market such as Aged Care & Seniors Living, the approach of Bridge Advisory Group is based on developing evidence-based, commercially sound business cases that recognise the significance of changing market expectations and the undeniable importance of values alignment. In practice this means working with clients to develop a business model that brings together market based opportunity, product definition and clearly articulated market positioning as a solid platform for financial evaluation of various development scenarios; with a clear strategy to take the development forward in an appropriate project governance framework.